DON’T STOP BELIEVING

Vitamin Angels Celebrates 15 Years and 15 Million Children at Celebration of Angels Fundraiser

SANTA BARBARA, Calif. – Vitamin Angels and New Hope Natural Media are joining together to host the

largest industry-wide event at Expo East to save the lives of children worldwide.

Lack of essential nutrients is responsible for one-third of all maternal and child deaths worldwide.

Vitamin Angels closes that gap by partnering with natural product companies to obtain the vitamins and

funding to reach millions of children under the age of five, and pregnant or lactating mothers worldwide.

Vitamin Angels will host its annual Celebration of Angels fundraiser on Friday, September 25, from 6:00-

9:00 p.m. at the Boston Convention Center, Grand Ballroom, to coincide with the Natural Products Expo

East. This year’s free event invites attendees to experience the difference they and their companies can

make by partnering with Vitamin Angels in this global health initiative that benefits millions of children

and proves that vital nutrients save lives.

This year, Vitamin Angels will celebrate their 15th anniversary and the 15 million children they plan to

reach in 2010 with industry partners. Attendees will have an opportunity to donate in an interactive

festival setting with live music and entertainment. A special performance by one of the most sought after

Journey tribute bands, Captured, will make Celebration of Angels an experience like no other at Expo

East this year.

“We are excited to give everyone at Expo East the opportunity to have fun, get involved and learn about

the children we serve,” says Howard Schiffer, founder of Vitamin Angels. “This year’s event will allow

attendees to see why 25 cents is the most important, life-saving contribution these children need from

them this year.”

Vitamin Angels’ Celebration of Angels event would not be possible without the generous support of

sponsors like: New Hope Natural Media, The Organic Center, Vitamin Shoppe, Purity Products, Lightlife,

Lonza, Pure Encapsulations, Healthwell Ventures, Presence Marketing, UNFI, To Go Brands, Inc., New

Chapter Organics, Whole Foods Magazine, Organic India, Perrigo, Novus and Vitaquest. For more

information about Celebration of Angels including sponsorship opportunities visit:

www.VitaminAngels.org/COA-4.