While yesterday marked the official opening day of education and events for Natural Products Expo West, today is traditionally the busiest day, as the trade show floor opens, with access to over 300,000 square feet of booths and hundreds of new products and services. With more buyers here than ever, the time is now to advance natural and organic products and rejuvenate our economy with healthy options and bottom lines.

It’s also Friday, so why not end the week by being with your colleagues and peers in the natural products industry. Yesterday the education and events were outstanding, Joel Makower of Greenbiz.com delivered an intriguing presentation on greening efforts and moving those beyond just efforts into results. 5,000 days, that is what Joel says that we have remaining to turn things around.

Event highlights yesterday included the Organic Farming Research Foundation Luncheon, which was brimming with the top leaders and stakeholders in the Organic industry. Many of them will continue those same discussions at the Organic Summit this summer in Skamania, WA.

Speaking of Organic, the Fresh Ideas Organic Marketplace, was absolutely brimming with people taking advantage of the California sunshine.

The day ended with the always wonderful International Welcome Reception. The theme country this year was India, and it was complete with wonderful curries and a sitar player.

What are your plans for today? Will you be arriving early for the Better Breakfast? It’s a great way to get a start on the show and cause to get here early to take advantage of Priority Parking!

See you on the show floor at Natural Products Expo West 2009…and at tonight’s Live Music Party with G.Love and Special Sauce!