The education and events of Natural Products Expo West begin just four weeks from this Thursday! So soon, yes, but there is still time to register and to plan out which education you will experience, which exhibitors with new products you will visit, and which fun events you will attend.

This year we have changed the keynote speaker format to be a panel of industry experts. Hosted by Peter Sagal, the host of NPR’s “Wait, wait, don’t tell me” we are pleased to have a panel representing different roles in the supply chain to test their “Natural Knowledge”.

Also new this year is our paperless press room. We debuted this eco-friendly and waste-reducing concept successfully at Expo East this past year, and we are thrilled to bring this concept to Expo West…this is also sponsored by a brand new exhibitor, Safeway’s O Organics line. Exhibitors can still upload their press kits at www.expowest.com. We continue to look at all of the production of Natural Product Expos to see how we can reduce waste and to improve the experience of both exhibitors and attendees.

This year that experience is more important than ever, as I am sure everyone has the economy on their minds. The good news is that our industry as a whole continues to grow, and Natural Products Expo West attendance is up over this time last year, and we have over two hundred new exhibiting companies with exciting, innovative products.

So come join us in Anaheim, it’s California in the (almost) spring, network with acquaintances old and new, see new products, see great music, hear great speakers, and experience the best in natural and organic, what could be better?